Most business owners know their revenue.
Some know how many clients they have.
Very few know the one number that tells them whether their business is actually working.
Their profit margin.
In this episode of Money First CEO, Harman Johnston breaks down why so many business owners are operating without this critical number, even when they’re generating six figures a month.
You’ll learn how to calculate your profit margin, why revenue can create a false sense of success, and how understanding this one number can completely change the way you make decisions as a CEO.
Harman also shares a real client story that highlights what happens when you finally gain financial clarity and stop guessing where the money is going.
What You’ll Learn
• The number every business owner should know
• The difference between gross profit and net profit
• How to calculate your profit margin
• Why revenue does not equal financial health
• The four reasons most business owners avoid their numbers
• How Profit First creates visibility and control
• Why weekly money dates are a game changer
• The CEO mindset shift that changes everything
Key Takeaway
Revenue tells you what came in.
Profit tells you what you kept.
If you don’t know your profit margin, you’re making decisions in the dark.
Timestamps
00:00 Welcome
01:00 The number every business owner should know
02:30 How to calculate profit margin
04:00 Gross profit vs net profit
05:00 Why business owners avoid their numbers
08:00 Client story and financial breakthrough
10:00 The Financial Calm System
11:00 Four practical steps to improve visibility
13:00 Money blocks and CEO thinking
14:00 Next steps
Listen now and discover the number that could change the way you run your business.
