Charge What You’re Worth Without Apology

Bookkeeping

Pricing feels personal. If you lead with heart, you’ve probably undercharged. In Episode 23 of Money First, I share the time I quoted $500 for 20 hours. That is $25 an hour before expenses. I worked like crazy, drew in low-budget clients, and felt stuck. Sound familiar?

Good news. Everything shifts when you charge for the change you create, not the time you spend.

Listen to Episode 23:

Key takeaways
• Price for impact, not effort.
• Better pricing brings better clients.
• Your rates must fund salary, tax, and profit.
• Hold your line with simple scripts.

Quick Profit First check

Owner’s pay (year): $___
Profit (year): $___
Tax (year): $___
Overheads (year): $___
Add a 10% buffer
This total is your required revenue. Set packages so your effective rate meets it.

Scripts to keep handy
• “We sell outcomes. This package is $X and covers [results].”
• “To meet $Y, which outcomes would you like to remove?”
• “If now is not the right time, all good.”

You did not start this business to burn out. Price like the leader you are.

Need help with pricing? Book a free 15 minute call with us.

Free Guide – The Ultimate Guide to Managing Your Expenses

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SHORT ON TIME – HERE’S THE SUMMARY

Pricing feels personal. In Money First Ep 23, Harman Johnston shares how undercharging drains energy and profit, and how to price for impact, set Profit First targets, and hold your line with simple scripts. You didn’t start this business to burn out.

7 Oct 2025 | Bookkeeping